Best Feature Announcement Tools
By Olli, founder of Produktly · Updated 2026-09-18
Feature announcement tools help you communicate new features, improvements, and updates to your users inside your product. Effective announcements drive feature adoption and demonstrate product momentum.
Produktly
Top PickIn-app announcements and changelogs combined with product tours. Announce features and immediately guide users through them.
Pros
- Announcements + guided tours in one
- Targeted by user segment
- Very affordable
Cons
- Newer announcement features
- Less automation than dedicated tools
Beamer
Dedicated announcement and notification platform with in-app widget, push notifications, and changelog.
Pros
- Purpose-built for announcements
- Multiple channels
- Good notification widget
Cons
- $79/month starting
- Single-purpose tool
- Limited targeting options
Appcues
Announcement flows as part of the Appcues onboarding platform. Good for combining announcements with guided experiences.
Pros
- Announcements + flows
- Good targeting
- Proven platform
Cons
- No public pricing, sales quote required
- Announcements are secondary feature
- Limited announcement formats
Chameleon
Launcher and tooltip-based announcements as part of the Chameleon onboarding platform.
Pros
- Launcher widget for announcements
- Good styling control
- Micro-surveys for feedback
Cons
- $279/month
- Complex setup
- Not purpose-built for announcements
Canny
Feature request and changelog tool that lets you announce shipped features to the users who requested them.
Pros
- Closes the feedback loop
- Public changelog
- Voting integration
Cons
- $79/month
- Limited announcement formats
- More of a feedback tool
Choosing Feature Announcement Tools
Announcement Formats
Look for modals, banners, slideouts, and changelog widgets. Different updates warrant different formats.
User Targeting
Show announcements only to relevant user segments. Feature updates for admins should not show to regular users.
Guided Follow-up
The best announcement tools let you link directly to the feature or trigger a guided tour after the announcement.
Analytics
Track which announcements drive actual feature adoption, not just views and clicks.
Frequently Asked Questions
How should I announce new features?
Use a combination of in-app modals for major features, banners for improvements, and changelog entries for all changes. Target announcements to users who would benefit most from each feature.
How often should I announce features?
Announce significant updates as they ship. Batch smaller improvements into weekly or bi-weekly changelog updates. Avoid announcing more than 1 major feature per week to prevent fatigue.
Should I use a dedicated announcement tool or include it in my onboarding platform?
An integrated platform offers better value if you also need onboarding tools. Dedicated tools offer more announcement-specific features but add another subscription to manage.
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